What Does A Music Publicist Do?

Have you ever had that experience where you're telling your friend about this great John Coltrane (or The Residents or Rachmaninoff or The Arcade Fire, or whoever) track you just heard, and you automatically get that blank look that says "I don't know who you're talking about"... but then you introduce that friend, and a fan is born?

As a music publicist, that's kind of what I do for a living... except the music in question is yours, and the "friends" are hundreds of contacts throughout the music, publishing, and media worlds. Now I admit that when I do it professionally, there’s a lot more involved to it: making phone calls, publicity campaign design and implementation, rounding up interviews, pitching and distributing reviews, making phone calls, creating promotional materials, promoting tours, making up electronic press kits, shouting around at various social media, pitching talent to magazines and E-zines, making phone calls, doing tour support, building relationships with performance venues and managers, updating press kits, contacting radio stations, making phone calls, researching artist bios, making new contacts…

Also, there are a lot of phone calls. I mentioned that part?

But basically, that’s the job. Drop me a line and we’ll talk!